Not sure about exhibiting at SIMA? Here are the good reasons to take part.
Men observing a heating device for wheat

A comprehensive and diverse offering that addresses current challenges

  • Traction equipment
  • Tilling equipment
  • Drilling and planting equipment
  • Irrigation equipment
  • New technology
  • Robotics
  • Fertilising equipment
  • Crop protection equipment
  • Harvesting and processing equipment
  • Handling, and transport equipment
  • Renewable energy
  • Sustainable development
  • Forestry and landscaping equipment
  • Livestock equipment
  • Components and accessories
  • Storage equipment and buildings
  • Agri-inputs
  • Products For livestock farming

200,000 visitors

  • Farmers
  • Row crops
  • Fruit & vegetables
  • Other crops
  • Dairy
  • Beef cattle
  • Other livestock
  • Livestock & mixed cropping
  • Organic
  • Dealers / Distributors / Importers
  • Farm or forestry contractors
  • Official farming bodies / Training / Services
  • Agri-business manufacturers
  • Farm machinery pools
  • Landscaping professionals
  • Component and accessory manufacturers
  • Traders / Cooperatives and collection

…including decision-makers in search of long-term solutions.

Zoom in on the details of a red tractor

Come together with a qualified and diverse visitor audience

  • 80% Buyers
  • 20% Specifiers
  • 77% Crop / livestock farmers
  • 12% Dealers / Distributors / Importers
  • 8% Farm and forestry contractors
  • 2% Traders / Cooperatives
  • 1% Other

Reinforced international promotion

Top Buyers Programme  : decision-makers looking for long-term solutions

more than 200 decision-making investors

List of countries of top buyers of SIMA 2022

Austria - Bulgaria - Canada - Côte d’Ivoire - Czechia - Egypt - Germany - Hungary - Ireland - Italy - Lithuania - Poland - Romania - Slovakia - South Africa - United Kingdom - United States

A more efficient layout for a smoother visit

New: Introduction of a demo zone
Learn more
Several men sitting and talking in front of the Innovation Village

Innovation, the cornerstone of SIMA

SIMA Innovation Awards

Since 1931, the Innovation Awards pay tribute to the most innovative solutions and technologies presented by exhibitors.

It is a globally renowned competition aimed at all exhibitors and co-exhibitors registered for SIMA who have a product, a service or a technology that constitutes a breakthrough in the agricultural machinery sector. Entering the SIMA Innovation Awards is a way of enjoying unique visibility among the entire SIMA ecosystem (journalists, influencers, manufacturers, dealers and farmers) before, during and after the exhibition.

SIMA Farming Awards

The European competition for innovation in farming which distinguishes and highlights the innovative agricultural practices of the show’s farmer visitors.

"My best memory of SIMA is seeing the growing interest in innovative technologies from countries outside Europe. "
Theo Vulink
Portrait Theo Vulink - Fedecom
Visitors flock to SIMA

Make your contribution to the future of farming

Book your stand now and be a key player in the definition of the innovations and solutions that will shape the future of farming.
Book your booth